Being me, it’s impossible to just deliver well-crafted, high-grade, badass, research insights all of the time.

Feel free to steal any of these ideas and use them to evangelize your own insights.

So I tend to have fun when delivering results from larger projects.

To the right you will see a screenshot from a video I made to summarize the findings from a YouTube VR 3-month longitudinal study. I did it in the style of the 80s PBS show 3-2-1 Contact.

The goal, which , I believe it achieved, was to evangelize the findings to the dev team as well as to the larger UXR and design teams at YouTube.

YouTube was a great place for my creativity to get wild because they had crafting rooms, editing suites, video studios, etc.

This is something I did for another 3-month longitudinal I did for YouTube Music.

I wanted to come out with key insights as they rolled in and thought doing it in the style of a music zine from the 90s would be pretty fun. I put scattered these around so our team and other teams would find them and explore how people are interacting with our awesome app.

Here’s something I’ve done at a couple places.

Take research insights, put them inside fortune cookies, and then place those in the micro-kitchens, on conference tables, etc.

It’s an easy, fun way to spread your insights as they eat a tasty treat.

If you can add a site address or a QR code on the fortune paper to direct folks to more insights, that’s even better.